Logo and branding for a leather goods company based in Oklahoma City, OK.
Simpleton Goods is a leather goods company based in Oklahoma City, OK. They create quality hand-made products meant to last. I created their visual brand to reflect that passion and quality. I found the right places to add a vintage americana hand-made feeling while finding other places make the brand modern and intentionally simple. The illustration style uses a hybrid of the US or Oklahoma and their process.
